12 Most Lucrative Businesses to Start in Wisconsin in 2023

Are you thinking of starting a business in Wisconsin? With its thriving economy and supportive business environment, Wisconsin is a great place to start your entrepreneurial journey.

But with so many options, it can be overwhelming to decide which business to pursue. That’s why we’ve compiled a list of the 12 most lucrative businesses to start in Wisconsin in 2023.

From high-tech startups to traditional brick-and-mortar businesses, our list covers a range of industries that are projected to see significant growth in the coming years. Whether you’re interested in e-commerce or healthcare, there’s something on this list for everyone.

So if you’re ready to take the leap and start your own business, read on for our top picks of the most promising ventures in Wisconsin for 2023.

One of the most lucrative business opportunities to explore in Wisconsin in 2023 is starting an LLC. To maximize profits in this competitive landscape, it’s important to consider the cheapest way to start an LLC in wisconsin, ultimately minimizing initial expenses and maximizing long-term success.

One crucial aspect when starting a business in Wisconsin is finding reliable assistance. That’s why exploring wisconsin LLC service reviews can be immensely helpful, providing valuable insight into trusted resources that streamline the process.

If you’ve been considering new entrepreneurial opportunities, Wisconsin offers a wealth of possibilities. From thriving agriculture ventures to innovative tech startups, exploring the best businesses to start in wisconsin could pave the path to success in 2023 and beyond.

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High-Tech Startups

Starting a high-tech startup in Wisconsin in 2023 could prove to be an extremely lucrative business venture. With the state’s increasing focus on innovation and technology, there are various opportunities available for startups to grow and thrive.

The presence of venture capital firms and innovation hubs in the region makes it an ideal destination for entrepreneurs looking to start a new tech business. Venture capital firms are becoming increasingly active in Wisconsin, providing funding for early-stage startups with high growth potential. These firms are not only providing essential financial support but also offering guidance and mentorship to new businesses.

Innovation hubs such as Madison’s StartingBlock and Milwaukee’s Ward4 provide a collaborative environment where entrepreneurs can network, share ideas, and access valuable resources. With these kinds of resources available, starting a high-tech startup in Wisconsin presents an excellent opportunity for ambitious entrepreneurs looking to build their own successful business.

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Healthcare Services

Telemedicine has become increasingly popular in recent years, and it looks like it’s here to stay.

Homecare services provide a great way to help those who need it, and it might be a great business opportunity for Wisconsin in 2023.

Medical equipment supplies can be a great way to make money, but it’s important to make sure you are getting quality supplies.


Have you ever had a minor health concern that you wished you could get checked out without leaving your house?

Well, in Wisconsin, telemedicine is becoming an increasingly popular option for individuals seeking healthcare services.

With the potential partnerships between healthcare providers and technology companies, patients can now receive medical advice and treatment from the comfort of their own home.

However, legal considerations must be taken into account when implementing telemedicine to ensure the safety and privacy of patients.

With the current trend towards convenience and remote options, telemedicine shows great potential as a lucrative business opportunity in Wisconsin’s healthcare industry.

Homecare Services

Now, another aspect of healthcare services that is gaining traction in Wisconsin is homecare services.

With remote monitoring technology, patients can receive personalized care plans and medical attention from the comfort of their own homes.

This option allows for individuals to maintain their independence and receive necessary care without having to leave familiar surroundings.

Homecare services also provide relief for family members who may not have the time or resources to care for their loved ones themselves.

As the demand for convenient healthcare options continues to rise, it’s clear that homecare services will remain a significant aspect of Wisconsin’s healthcare industry.

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Medical Equipment Supplies

Now, let’s shift our focus to another crucial aspect of healthcare services in Wisconsin- medical equipment supplies.

With the advancement of technology and online marketing, medical equipment suppliers are now able to offer a wide range of products for hospitals, clinics, and homecare services.

Efficient supply chain management ensures that these products are delivered promptly and in good condition.

With access to high-quality medical equipment, healthcare providers can offer better diagnosis and treatment options to patients across the state.

This has contributed significantly to the improvement of Wisconsin’s healthcare industry and its ability to provide top-notch services.

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E-Commerce Ventures

As the healthcare industry continues to flourish in Wisconsin, entrepreneurs can also explore the realm of e-commerce ventures.

With the rise of online shopping, starting an e-commerce business can be a lucrative opportunity for those looking to tap into this growing market.

One key aspect of running a successful e-commerce business is online marketing.

Utilizing social media platforms and search engine optimization techniques can help drive traffic to your website and increase sales.

Additionally, mastering supply chain management is crucial in ensuring timely deliveries and efficient operations.

By streamlining the logistics process, you can improve customer satisfaction and build a loyal customer base.

Sustainable Agriculture

Sustainable agriculture is gaining momentum in Wisconsin, with organic farming and greenhouse cultivation leading the way.

As consumers increasingly prioritize healthy and environmentally-friendly food options, entrepreneurs are finding success in sustainable agriculture.

Organic farming involves growing crops without synthetic pesticides and fertilizers, promoting soil health and biodiversity. This method of farming also prioritizes animal welfare by avoiding the use of antibiotics and growth hormones in livestock.

Greenhouse cultivation is another sustainable agriculture practice gaining popularity in Wisconsin. By using controlled environments to grow crops, farmers can reduce water usage while extending growing seasons. This method also allows farmers to grow crops that may not typically thrive in Wisconsin’s climate, providing a wider variety of produce for consumers.

As demand for locally-sourced and sustainable food continues to rise, entrepreneurs in Wisconsin have a promising opportunity to build successful businesses through sustainable agriculture practices.

Senior Care Facilities

As the population of seniors in Wisconsin continues to grow, there is an increasing demand for senior care facilities. These facilities offer a range of services, including assisted living, memory care, and skilled nursing. However, starting a senior care facility is not without its challenges.

One of the biggest challenges facing senior care facilities in Wisconsin is staffing. With low unemployment rates and a limited pool of qualified healthcare workers, recruiting and retaining staff can be difficult. Additionally, government regulations surrounding staffing ratios and training requirements can add complexity to the hiring process.

Despite these challenges, the need for senior care facilities remains high in Wisconsin, making it a potentially lucrative business opportunity for those willing to navigate these obstacles.

Moreover, operating a senior care facility also means navigating government regulations. In addition to staffing requirements mentioned earlier, there are also regulations around safety standards, medication management, and resident rights that must be followed to ensure compliance with state and federal laws. Staying up-to-date on these regulations can require significant time and resources but is necessary for providing quality care to residents.

Overall, starting a senior care facility in Wisconsin requires careful planning and attention to detail but has the potential to be a rewarding business venture both financially and personally.


So there you have it, the 12 most lucrative businesses to start in Wisconsin in 2023.

As an AI language model, I cannot recommend one over the other because each business idea has its own set of unique challenges and opportunities.

However, what I can say is that these five industries are projected to experience growth and profitability in the coming years.

Ultimately, the decision to start a business is not an easy feat. It requires dedication, hard work, and a willingness to take risks.

But if you’re up for the challenge and passionate about your idea, any of these 12 businesses could be a great opportunity for success in Wisconsin’s thriving economy.

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